AI search performance measurement for agencies: how to report GEO results to clients without overselling

Key takeaways {#key-takeaways} - Most clients have no mental model for AI search yet, so your report has to educate before it demonstrates value. Lead with context, not metrics. - Report four layers: visibility (how often the brand appears), citations (which pages get cited), representation (whether AI describes the brand accurately), and outcomes (referral traffic, branded search lift). - GA4 now has a native