Reddit karma farming for AI visibility: why it fails and what real Reddit presence looks like in 2026

Key takeaways (TL;DR) ## Why brands suddenly care about Reddit karma ## What karma farming actually looks like in 2026 ## Why karma farming fails for AI visibility ### Karma doesn't predict citations. Relevance does. ### Reddit's spam systems don't care how much karma you bought ### The ground keeps shifting under Reddit's citation share ### Farmed accounts poison the brand they're supposed to help ## What the data says actually gets cited on Reddit ## What real Reddit presence looks like in 2026 ### Start with people, not a brand account ### Follow the 90/10 rule and disclose everything ### Play the long game, because Reddit citations compound ### Monitor what AI actually says about you ## Karma farming vs. real presence: side by side ## A practical playbook for the next 90 days ## FAQ }