Key Takeaways
- Promptwatch is self-serve and starts at $95/mo (plus a free Explore tier). Maxeo AI's published entry point is $350/mo on a single Growth plan, so Promptwatch is roughly 3.7x cheaper to get into.
- Promptwatch goes beyond monitoring: IP-verified crawler logs, visitor analytics, a Content Agent with CMS publishing, and an Action Board. Maxeo leans toward managed reporting, sentiment alerts, audits and outreach suggestions.
- Maxeo includes unlimited seats. Promptwatch caps seats by plan, which matters for large teams.
- Promptwatch is transparent about models (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Claude and more). Maxeo's public pages did not confirm which models it tracks.
- Maxeo has no free tier or self-serve trial. You book a demo or request a free report. Promptwatch lets you start on your own.
- Maxeo suits B2B brand leaders who want a hands-on, reputation-focused service. Promptwatch suits teams who want to find gaps and fix them themselves.
Overview
Promptwatch
Promptwatch is an end-to-end AI search visibility and GEO platform. It tracks how your brand appears in ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Claude and more, by scraping the real consumer interfaces rather than relying only on APIs. That matters because user-facing answers often differ from API outputs.
The difference from a plain prompt tracker is what happens after the report. You get content gap analysis, an AI content writer, a Content Agent that can publish to Webflow, Framer or WordPress, and an Action Board of prioritized to-dos. It reports 1,840+ brands and a 4.7/5 rating on G2.
Maxeo AI
Maxeo AI sells itself as a managed AI visibility and brand reputation platform for B2B brand leaders. The pitch is "Be the brand AI recommends": measure where you appear in AI answers, then improve how AI agents represent you. It says it is trusted by 200+ brands.
Its one published plan, Growth at $350/mo, covers 100 queries (1,300 prompts), on-site GEO scoring and optimization, off-site AEO outreach suggestions, real-time visibility and sentiment alerts, a quarterly AI discoverability audit and unlimited seats. Enterprise adds a custom AEO strategy and a dedicated specialist.
One caveat: I could only verify Maxeo's pricing page and homepage. Its FAQ answers on data collection and refresh frequency were not visible, and I found no independent G2 or Reddit reviews. Treat its feature gaps below as "not published", not "does not exist".
Side-by-side comparison
| Feature | Promptwatch | Maxeo AI |
|---|---|---|
| Entry price | Free Explore tier; paid from $95/mo | $350/mo (Growth) |
| Free trial | 7 days on Essential and Professional | None; free report or demo |
| Pricing model | Tiered by projects, prompts, responses | Single plan plus Enterprise |
| Models tracked | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Claude, Alexa, DeepSeek, Mistral and more | Not confirmed publicly |
| Data collection | Real consumer UIs | Not published |
| AI crawler logs | Yes (Professional and up) | Not published |
| Visitor analytics | Yes, AI traffic and conversions | Not published |
| Content generation | Content Agent, AEO articles, content refresh | On-site GEO scoring and optimization |
| Off-site work | Offsite Mentions, Reddit, YouTube, LinkedIn citations | Outreach suggestions |
| Sentiment | Sentiment score and weekly summary | Real-time sentiment alerts |
| Team seats | 1 to 5 by plan; 10 on agency plans | Unlimited |
| Integrations | WordPress, Webflow, Framer, GSC, Bing, Slack, Looker Studio, MCP, API | Not confirmed |
| Service model | Self-serve, with managed option on Business and Enterprise | Managed, specialist-led |
Head-to-head deep-dive
Tracking and data quality
Promptwatch monitors the actual UIs of ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Alexa, per country and language, and adds API models alongside. It also gives prompt volumes, difficulty scores and query fan-outs, so you see which prompts are worth chasing. Promptwatch Data shows how much citation behaviour moves: ChatGPT's reddit.com share fell from about 4% to 0.5% on August 14, 2026 (Reddit citations in ChatGPT). Tracking that kind of shift needs fresh, UI-level data.
Maxeo says it shows where your brand appears across AI-generated answers, but I could not confirm the model list or collection method. Ask for both on a demo.
Verdict: Promptwatch, on transparency and depth.
Diagnosing why you are or are not cited
| Capability | Promptwatch | Maxeo AI |
|---|---|---|
| IP-verified crawler logs | Yes | Not published |
| Site audit | Weekly, 21 checks | Quarterly AI discoverability audit |
| Citation analytics per page | Yes | Not published |
| Search Console and Bing data | Yes | Not published |
This is where the gap is widest. Knowing GPTBot hit a 403 on your pricing page explains a lot more than a visibility score. Promptwatch is the only tool in one third-party seven-tool roundup to publish both crawler logs and human visitor tracking on self-serve plans. Maxeo's quarterly audit is a reasonable check-in, but quarterly is slow when AI behaviour shifts weekly.
Verdict: Promptwatch.
Content and optimization
Promptwatch writes articles grounded in citation data, refreshes existing pages with git-diff-style updates, and its Content Agent can publish on a schedule. Professional includes 5 AEO articles a month, Business 10. Pages are then tracked for crawls, citations and clicks, and underperformers return as actions.
Maxeo offers on-site GEO scoring and optimization plus off-site outreach suggestions. That is useful advice, but the execution lands on your team or Maxeo's specialists on higher tiers.
Verdict: Promptwatch for doing the work; Maxeo if you want recommendations delivered by a person.
Reputation and sentiment
Maxeo markets brand reputation heavily, with real-time visibility and sentiment alerts. Promptwatch has sentiment scoring, trends and a weekly AI summary, but not the same alert-first framing. If reputation in AI answers is your main worry, Maxeo's positioning is closer to it.
Verdict: slight edge to Maxeo on positioning, though Promptwatch covers the basics.
Team and workflow
Maxeo gives unlimited seats at $350/mo. Promptwatch's Essential has one seat, and seats are capped on higher plans. Agency plans (Kick-off, Growth, Scale) include 10 seats, unlimited projects, and white-label reporting. Promptwatch also has Agent Chat, a Slack integration, a hosted MCP server and a REST API.
Verdict: Maxeo for big internal teams on one project; Promptwatch for agencies and automation.
Ease of getting started
You can sign up for Promptwatch and see data the same day, or run the free AI Visibility Report with no login. Maxeo's route is a free report or a demo call. That is fine for a sales-led buyer, slower for a practitioner who wants to poke around.
Verdict: Promptwatch.
Pricing comparison
Always confirm on promptwatch.com/pricing and maxeo.ai/pricing. Annual Promptwatch billing gives 12 months for the price of 10.
| Plan | Promptwatch | Maxeo AI |
|---|---|---|
| Free | Explore: 1 project, 10 prompts, ChatGPT only | None |
| Entry | Essential $95/mo: 50 prompts, 6,000 responses, 1 seat | Growth $350/mo: 100 queries (1,300 prompts), unlimited seats |
| Mid | Professional $245/mo: 150 prompts, 18,000 responses, crawler logs, 5 AEO articles | No equivalent tier |
| Higher | Business $579/mo: 350 prompts, 42,000 responses, Content Agent, state/city tracking, Ads Radar | Enterprise: custom |
| Agencies | Kick-off $199, Growth $399, Scale $799 | Not published |
| Enterprise | Custom: SSO, success manager, managed content | Custom: tailored AEO strategy, specialist |
| Trial | 7 days on monthly plans | 50% off first month (limited offer) |
Note the units differ. Maxeo counts queries and prompts one way, Promptwatch counts prompts and responses another, so compare the actual monitoring volume you need rather than headline numbers.
Pros and cons
Promptwatch
Pros
- Starts at $95/mo, with a free tier and 7-day trial
- IP-verified crawler logs and visitor analytics
- Content Agent, AEO articles, content refresh and CMS publishing
- Reddit, YouTube and LinkedIn citation tracking, Shopping and Ads Radar
- Wide model coverage from real consumer UIs
- Agency plans with white-label reporting
Cons
- Seat limits by plan
- Crawler logs need Professional or above
- Many features, so the interface takes some learning
- Automated Content Agent is Business tier and up
Maxeo AI
Pros
- Unlimited seats
- Sentiment and visibility alerts aimed at reputation
- Quarterly audit and specialist support on Enterprise
- Simple single-plan structure
Cons
- $350/mo minimum, no cheaper entry tier
- No self-serve trial or free tier
- Tracked models, integrations and collection method not published
- No published crawler logs, visitor analytics or content generation
- Little independent review data to lean on
Who should pick which tool
| If you are... | Pick |
|---|---|
| A solo SEO or small team on a budget | Promptwatch |
| An agency managing multiple clients | Promptwatch |
| A team that wants to publish content and measure AI traffic | Promptwatch |
| Developer-tool or ecommerce brand needing coding agent or Shopping tracking | Promptwatch |
| A B2B brand leader who wants a managed, advisory relationship | Maxeo AI |
| A large internal team needing unlimited seats on one project | Maxeo AI |
If you are weighing more options, the GEO software directory at bestgeosoftware.com lists other platforms side by side.
Final verdict
Promptwatch is the better pick for most teams: cheaper to start, more transparent, and it closes the loop from insight to published content to measured AI traffic. Maxeo AI is a reasonable fit if you want a managed, reputation-focused service and are happy to pay $350/mo and book a demo to see what you get.