Key Takeaways
- Promptwatch is built to close the loop from insight to published content. Content Agent, Action Board, Agent Chat and CMS publishing to Webflow, Framer and WordPress are core features.
- Qwairy tracks a wider list of engines, including Grok, Meta AI, Naver and Chinese models, and offers 240+ countries and 45+ languages.
- Pricing models differ. Promptwatch charges per plan with fixed prompts and responses ($95/mo entry). Qwairy uses credits with unlimited prompts, which gets expensive when you check many engines daily.
- Promptwatch has prompt volumes, difficulty scores and query fan-outs, plus IP-verified AI crawler logs on lower tiers. Qwairy puts Crawler Analytics on its $519 Business plan.
- Both claim 4.7/5 on G2. Qwairy claims 2,500+ customers with strong French enterprise logos, Promptwatch claims 1,840+ with Duolingo, Yelp, Typeform and agencies like Monks.
- Caveat: much of the head-to-head data available comes from Promptwatch's own comparison, so we cross-checked against Qwairy's own pricing page where possible.
Overview
Promptwatch is an end-to-end GEO and AI visibility platform. It tracks real user interfaces of ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Alexa, then goes further than monitoring. It shows why you are or are not cited (crawler logs, site audits), where AI finds content (citations, Reddit, YouTube, LinkedIn), and what traffic it drives (visitor analytics). Then the Content Agent and Action Board help fix gaps.
Qwairy is a GEO platform focused on monitoring and acting on how AI assistants mention your brand. Its dashboard is organized as Cockpit, Monitor, Analyze, Act and Optimize, with a GEO Matrix, Sentiment Analysis, Brand Perception, Action Center and Content Studio. It has a long engine list and a credit-based pricing model with a free tier of 120 credits.
Side-by-side comparison
| Feature | Promptwatch | Qwairy |
|---|---|---|
| Entry price | $95/mo (Essential) | $89/mo monthly, $74/mo annual (Starter) |
| Free option | Free Explore tier, 7-day trial on paid | Free plan, 120 credits |
| Pricing model | Fixed prompts and responses per plan | Credits, unlimited prompts |
| Entry volume | 50 prompts, 6,000 responses | 2,500 credits (about 27 prompts daily on 3 engines) |
| Engines | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Alexa, Claude, Grok, DeepSeek, Mistral, coding agents | ChatGPT, AIO, AI Mode, Claude, Gemini, Perplexity, Copilot, Grok, Meta AI, Alexa, Naver, Wenxin; API models on Enterprise |
| Prompt volumes and difficulty | Yes | Not listed |
| Query fan-outs | Yes | Not listed |
| AI crawler logs | IP-verified, from lower tiers | Crawler Analytics, Business tier |
| Content creation | Content Agent, Content Creation, Refresh | Content Studio |
| CMS publishing | Webflow, Framer, WordPress | Exports and API handoffs |
| Reddit, YouTube, LinkedIn reports | Dedicated | Citations only |
| Shopping and ads tracking | ChatGPT Shopping, Alexa, Ads Radar | Alexa for Shopping |
| Languages and countries | Any country and language | 240+ countries, 45+ languages |
| API and MCP | REST API v2, MCP with 110+ tools | MCP on Starter, REST API from Growth |
Engine coverage
Qwairy wins on sheer breadth. Grok, Meta AI, Naver and Wenxin matter if you sell in Korea or China. Note that its API-only models (Mistral, Qwen, Kimi, GLM, MiniMax) are Enterprise only.
Promptwatch covers every major Western engine plus the coding agents Codex, Claude Code and OpenCode, which matters for developer-tool companies. Every paid tier gets all models. Data comes from the real UIs rather than APIs, which can differ in answers and citations.
Verdict: Qwairy for Asian or niche engine coverage, Promptwatch for coding agents and cost-flat access to all models.
Prompt research and intelligence
| Capability | Promptwatch | Qwairy |
|---|---|---|
| Prompt volumes | Monthly volumes | Not listed |
| Difficulty scores | Yes | Not listed |
| Query fan-outs | Yes, exact searches per response | Not listed |
| Prompt suggestions | From Search Console, PAA, your pages | Insights and opportunities |
| Personas | Persona stacking | Brand Perception |
This is where Promptwatch pulls ahead. Knowing which prompts people actually run, and how hard they are to win, changes what you track. Promptwatch's data on ChatGPT query fan-outs shows ChatGPT started using the site: operator at scale in August 2026, which is the kind of behavior you can only see with fan-out tracking.
Verdict: Promptwatch.
Content and optimization
Both tools stop being pure trackers, which is good. Qwairy has Content Studio from Starter, plus Content and Backlink Opportunities, Site Readiness and Diagnostics. Promptwatch has the Content Agent that plans, writes and publishes on a schedule, with a review inbox, a Knowledge Base and Brand Book, Content Refresh with git-diff-style edits, and the Action Board with weekly prioritized actions. Published pages are then tracked through crawls, citations and clicks, and underperformers come back as tasks.
The difference is closing the loop. Promptwatch publishes straight to your CMS and measures the result. Qwairy's pitch is strong on identifying opportunities, less documented on end-to-end execution.
Verdict: Promptwatch for execution, Qwairy is competent for opportunity discovery.
Crawler analytics and traffic attribution
| Capability | Promptwatch | Qwairy |
|---|---|---|
| AI crawler logs | IP-verified, spoofed bots filtered | Crawler Analytics |
| Plan availability | Essential and up (volume scales) | Business ($519) and up |
| Visitor analytics | 200K to 10M events by tier | Referrer Analytics, AI Revenue |
| Search Console and Bing | Both, per-page overlay | GSC and Bing integration |
Crawler logs tell you whether AI bots can even read your pages. Having them at $95 versus around $519 is a real gap for smaller teams. Promptwatch's AI crawler traffic data shows how quickly bot mix changes, which is why continuous logs beat one-off audits.
Verdict: Promptwatch, mostly on accessibility by price.
Social and citation sources
Promptwatch has dedicated Reddit, YouTube and LinkedIn reports plus a My channels filter. Qwairy offers a Source Explorer and citation views. This matters because source mix keeps moving: Promptwatch Data found ChatGPT drew 0.46% of citations from social platforms versus 12.2% for AI Overviews (Sep 28 to Oct 4, 2026), see the social media citations report.
Verdict: Promptwatch.
Team, workspace and agency features
Qwairy advertises unlimited team members, white-label dashboards and custom domain, which suits agencies. Promptwatch has agency plans (Kick-off $199, Growth $399, Scale $799) with unlimited projects and prompts, 10 seats, white-label workspace and client portal, plus scheduled PDF reports.
Verdict: Roughly even. Qwairy for unlimited seats, Promptwatch for agency pricing built around responses.
Pricing comparison
| Plan | Promptwatch | Qwairy |
|---|---|---|
| Free | Explore: 1 project, 10 prompts, ChatGPT only | 120 credits, no card |
| Starter | Essential $95/mo: 50 prompts, 6,000 responses | $89/mo ($74 annual): 2,500 credits, 1 workspace |
| Mid | Professional $245/mo: 150 prompts, 18,000 responses, 2 projects | Growth $229/mo ($190 annual): 10,000 credits, 2 workspaces, REST API |
| Top public | Business $579/mo: 350 prompts, 42,000 responses, 5 projects | Business $519/mo ($432 annual): 30,000 credits, 5 workspaces |
| Agency | Kick-off $199, Growth $399, Scale $799 | White-label on Enterprise |
| Enterprise | Custom, SSO | Custom, SSO, white-label |
Annual billing saves about 17% on both. Qwairy's credit model means premium models can cost 2 to 20 credits per check, so real volume depends on your engine mix. On Promptwatch's own numbers, Essential works out to roughly $0.016 per response versus about $0.066 on Qwairy Starter, though that is Promptwatch's calculation and credit use varies. Confirm on promptwatch.com/pricing and qwairy.co/pricing.
Pros and cons
Promptwatch
- Pros: end-to-end loop from tracking to publishing, prompt volumes and difficulty, query fan-outs, IP-verified crawler logs from entry tier, Reddit/YouTube/LinkedIn reports, Ads Radar and Shopping Insights, coding agent tracking, Agent Chat and MCP.
- Cons: fewer engines in Asia, fixed prompt caps per plan, Business tier is booked through a demo, a lot of features means a learning curve.
Qwairy
- Pros: wide engine list, unlimited prompts, 240+ countries and 45+ languages, unlimited team members, white-label on higher plans, strong European enterprise customer base, free plan.
- Cons: credits make cost hard to forecast, API-only models locked to Enterprise, crawler analytics only on Business, less evidence of automated CMS publishing, no prompt volumes or fan-outs listed.
Who should pick which tool
| If you are... | Pick |
|---|---|
| SEO or content team that wants to fix visibility, not just watch it | Promptwatch |
| Agency with many clients needing white-label | Either, compare Promptwatch Agencies vs Qwairy Enterprise |
| Selling in Korea or China | Qwairy |
| Developer tool or API company | Promptwatch (coding agent tracking) |
| Small team wanting crawler logs cheaply | Promptwatch |
| Brand that wants to track unlimited prompts at low frequency | Qwairy |
If you want to look at other options, the GEO software directory lists more platforms.
Final verdict
Promptwatch is the better pick for most teams because it tells you what to write, writes it, publishes it and measures whether AI cited it. Qwairy is a capable tracker with broader engine coverage, best for international brands and teams who need unlimited seats.