Key takeaways
- Profound dropped its self-serve brand plans ($99/$399) in late September 2026. Brands now get a 7-day free trial and a custom-quoted Enterprise plan, with pricing estimated at $2,000-$5,000+/month.
- Peec AI's four pillars (Discover, Measure, Act, Report) cover prompt discovery through crawlability audits, but content generation and full 13-model access sit behind the custom Enterprise tier.
- Otterly.AI is the cheapest entry point at $29/month, but Claude, Gemini, and Google AI Mode are paid add-ons on every tier, not included.
- Brandwell doesn't sell AI monitoring as a standalone product. Its "Visibility" feature is bundled into RankWell content plans starting at $249/month, which is a different buying decision than the other four tools.
- Scrunch AI's Core plan ($250/month) covers four engines and basic content generation, but its standout feature, the Agent Experience Platform that serves AI-optimized HTML to crawlers, is Enterprise-only.
Why this checklist exists
Every AI brand monitoring vendor says roughly the same thing on their homepage: track your brand across ChatGPT, Perplexity, and friends, see where you're cited, fix the gaps. Fine. But once you actually open five pricing pages side by side, the products diverge in ways that matter a lot once you're the one signing the invoice.
Some tools stop at a dashboard. Others try to close the loop with content generation or crawler-level serving. Some charge per prompt, others per model, others per response. And pricing on at least two of these platforms changed more than once in 2026, which tells you something about how unsettled this market still is.
I pulled apart what Profound, Brandwell, Otterly.AI, Peec AI, and Scrunch AI each actually include, not what their marketing pages imply. Here's the checklist.
The quick comparison
| Platform | Entry price | Engines (base tier) | Content generation | Crawler/agent analytics | Notable gate |
|---|---|---|---|---|---|
| Profound | Free trial only (self-serve gone) | Up to 9 on Enterprise | Yes, via Agents | Yes, CDN-level | No public self-serve pricing anymore |
| Peec AI | €85/mo (Starter) | 3 of 13 models, your pick | No native generation, has "Act" recommendations | Crawl Insights (server logs) | Full 13-model access is Enterprise only |
| Otterly.AI | $29/mo (Lite) | 4 base engines | No | Agent Analytics (Standard+) | Claude/Gemini/AI Mode are paid add-ons |
| Scrunch AI | $250/mo (Core) | 4 engines | Basic, 1 page/month | AXP sits at CDN layer, separate product | AXP and 9-engine coverage are Enterprise-only |
| Brandwell | $249/mo (bundled in RankWell) | 4 engines (ChatGPT, Claude, Gemini, Perplexity) | Yes, deeply integrated (AIMEE, RankWell briefs) | No dedicated crawler log product | Not sold as standalone monitoring, it's a feature inside a content suite |
A few of these numbers moved during 2026 and will probably move again. Scrunch cycled through at least three pricing ladders this year before settling on its current Core/Enterprise split, and Profound pulled its entire self-serve tier in September. Treat anything below as a starting point for your own verification call with sales, not gospel.
Profound: the enterprise agent platform, minus the easy entry point
Profound built its reputation on depth: a claimed 1.9 billion+ real user prompts, intent and demographic breakdowns, and Answer Engine Insights captured from the actual browser rendering rather than an API pull. Its distinguishing feature is Aim, a background agent that scans visibility and prompt-volume data continuously and turns gaps into scoped content briefs without a human noticing the problem first.
Here's the catch for anyone building a budget right now: Profound removed its $99 Starter and $399 Growth self-serve plans by late September 2026, right around a $180M Series D announcement. What's left for brands is a short free trial (reports differ on exact limits, somewhere between 10 and 50 prompts) and a custom Enterprise quote. Competing vendors estimate that quote lands somewhere between $2,000 and $5,000+ a month, though one Reddit thread cites a historical starting point near $1,000/month per brand per country.
What you get at Enterprise: up to 9 answer engines (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, and Exa Search), SOC 2 Type 2 certification, SSO/SAML, full API access, and a Shopping module tracking ChatGPT product placement and structured data recommendations. If your org can clear that budget and needs the agentic content loop, Profound's feature depth is real. If you can't, there's currently no middle tier to land on.
Peec AI: four pillars, clean UI, model access behind a paywall most people hit fast
Peec AI organizes its product into four stages: Discover (prompt and competitor suggestions), Measure (visibility, position, sentiment, share of voice, AI Shopping SKU tracking), Act (gap analysis and recommended actions), and Report (crawlability audits across 40+ bots, AI referrals, API/MCP exports). It's a genuinely well-structured product, and reviewers consistently praise how readable the dashboard is.
The pricing structure as of its current page: Starter at €85/month (50 prompts, pick 3 models, 1 project), Pro at €205/month (150 prompts, still 3 models, 2 projects), Advanced at €425/month (350 prompts, multi-country, Looker Studio integration), and a custom Enterprise tier that's the only way to unlock all 13 tracked LLMs plus API access and SSO. That