Key takeaways
- Peec AI is the best starting point for budget-conscious and mid-market teams, from $95/mo, with unlimited seats and transparent enterprise pricing from roughly $499/mo, though extra AI models beyond the included three cost $35-165/mo each.
- Finseo sits in the mid-market to enterprise zone, starting around €84/mo, and stands out for its 50+ integrations (CRM, CDN, project management) and post-purchase attribution, though most of that depth is locked behind its Business tier and above.
- Profound has effectively pulled back from self-serve pricing in 2026. Its public page now shows only a free 7-day trial and a custom Enterprise quote, with third-party estimates putting real deployments at $2,000-$5,000+/month.
- Profound just raised a $180M Series D at a $1.8B valuation, seven months after its Series C, and now serves 1,000+ enterprise brands, a sign of where the category's money and ambition are concentrated.
- None of these three tools do everything. If you want monitoring plus AI crawler logs, content generation, and CMS publishing in one platform, it's worth comparing against Promptwatch before you sign anything.
Why this comparison matters more than it did a year ago
AI visibility tracking used to be a nice-to-have. Now it's closer to table stakes, mostly because the payoff for getting cited by ChatGPT or Google AI Overviews has gotten more valuable while the mechanics of how those systems pick sources keep shifting under everyone's feet.
A few numbers explain the urgency. ChatGPT typically cites around 5 sources per web-search answer, while Google AI Overviews and Perplexity cite closer to 10 each, according to Promptwatch's data on average sources per response. That's a tight citation slot for ChatGPT specifically, which means every brand fighting for a long-tail prompt is fighting over a much smaller pie than they'd be on Google AI Overviews. Miss the cut there and you're invisible, not just ranked lower.
There's also a comforting wrinkle in the data for smaller brands. In August 2026, mid-authority domains (Domain Rating 46-75) accounted for close to half of all ChatGPT citations, while top-tier DR 91-100 sites fell from about 7% to roughly 3% of citations by mid-month, per Promptwatch's citation-share-by-domain-rank data. You don't need Fortune 500 domain authority to show up in AI answers. You need the right content format and the right monitoring to know when you're missing.
That's also shifting. ChatGPT's citation mix in August 2026 leaned toward product pages (28.7%, though sliding through the month) and saw how-to content more than double its share, from 4.3% to 9.1%, while social post citations collapsed after Reddit's citation share cratered mid-month, according to Promptwatch's citation types data. If you're picking a visibility tool, you want one that tells you which content types are gaining ground, not just whether your brand name showed up somewhere.
With that context, here's how Finseo, Profound, and Peec AI actually stack up once you get past the marketing pages.
The quick comparison
| Platform | Entry price | Mid-tier | Enterprise | Team seats | Biggest catch |
|---|---|---|---|---|---|
| Peec AI | $95/mo (50 prompts, 3 models) | $245-495/mo (Pro/Advanced) | Custom, transparently marketed from ~$499/mo | Unlimited, all tiers | Extra AI models beyond the included three cost $35-165/mo each |
| Finseo | €84/mo (50 prompts, 3 models) | €210-479/mo (Business/Growth) | Custom, Managed Service option | Unlimited, all tiers | Integrations and attribution locked until Business tier and above |
| Profound | Free 7-day trial only (50 prompts/day, 3 engines) | No published self-serve paid tier currently | Custom; third-party estimates put real deals at $2,000-$5,000+/mo | Unlimited (Trial and Enterprise) | Almost everything useful (API, SSO, exports, support) is gated behind a sales call |
A note on that Profound row, because it surprised me too: Profound used to advertise $99 Starter and $399 Growth tiers, and a lot of comparison content still floating around the web cites those numbers. As of the live pricing page in September 2026, those self-serve tiers are gone. What's left is a 7-day trial with no API, no exports, no SSO, and no support, and then a custom Enterprise quote. That's a meaningful repositioning, and it tells you something about who Profound wants as a customer now.
Peec AI: built for budget and mid-market teams that want to move fast
Peec AI's whole pitch is accessibility. Every plan, including the $95/mo Starter, gets unlimited team seats, unlimited countries tracked, data exports, and its "Actions" module for optimization recommendations. That's rare. A lot of competitors gate exports and recommendations behind the top tier; Peec AI doesn't.
The catch is model coverage. The base plan gives you three AI engines of your choice (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode are the usual picks), and adding Claude, Gemini, DeepSeek, or others costs an extra $35-165/mo per model depending on your tier. Stack three or four extra engines onto a Starter plan and your "budget" tool can quietly become a $200+/mo tool. Worth modeling out before you commit, especially if your category lives and dies by Gemini or Copilot visibility specifically.
Peec AI's Enterprise tier starts at a transparent ~$499/mo, which the company markets directly against Profound's quote-only approach. That's a genuinely useful differentiator if your procurement team hates sales calls. You get up to 13 tracked models, API access, SSO, and custom prompt setup at that tier.
On review volume, Peec AI shows a strong 4.9/5 on G2, though the review count (21 as of this writing) is thin compared to Profound's. Good signal, small sample.
Finseo: the integration-heavy option for teams that need data to leave the dashboard
Finseo's core argument is that AI visibility data is useless if it lives in its own silo. The platform lists more than 50 integrations across analytics, CMS platforms, CDNs, project management tools, and CRM/attribution systems, plus a post-purchase attribution layer that connects to Fairing, KnoCommerce, and Zigpoll (or any generic webhook) to tie AI-attributed revenue back to specific engines like ChatGPT or Claude.
That attribution angle matters because of a broader trend: users click links less often when an AI summary appears in search results, according to Pew Research. Proving that AI visibility actually drove pipeline, not just impressions, is becoming the difference between renewing a tool's contract and cutting it at budget season.
Worth flagging before you assume Finseo does everything out of the box: most of those integrations, plus Attribution and Content & Crawlability features, only unlock at the Business tier (€210/mo) and above. The €84/mo Starter tier gets you tracking across 3 of 10+ models, analytics integrations like GA and Search Console, but not the CRM or project management connections that make Finseo's pitch compelling. If integrations are why you're choosing Finseo, budget for Business or Growth, not Starter.
Finseo's model coverage is broad on paper, up to 11 concurrent models on Enterprise including regional options like Naver AI Briefing, Qwen, and Kimi, which matters if you operate outside the US/EU. Its enterprise packaging also leans into multi-region data residency (Frankfurt hosting, for example) and role hierarchies for organizations running multiple brands or subsidiaries, which is a genuinely different pitch than either Peec AI or Profound makes.
One caution: Finseo's G2 rating is a perfect 5.0/5, but from only 3 reviews, too small a sample to lean on heavily. A separate AppSumo review (2.8/5 from 4 reviews) flagged UI overflow and complexity, calling some pages "way too busy." Take both signals for what they are, small numbers, but worth a demo before you buy.
Profound: enterprise depth, enterprise price, enterprise sales process
Profound is the platform every analyst calls the "gold standard" for AI visibility measurement, and the funding backs that up. The company raised a $180 million Series D at a $1.8 billion valuation on September 15, 2026, co-led by Sequoia Capital and Kleiner Perkins, just seven months after its Series C. Profound says it now serves more than 1,000 enterprise brands, including a third of the Fortune 100.
What you get for that: coverage of up to 9 answer engines, a large prompt research corpus (the company cites 1.5 billion+ user prompts), agent and crawler analytics, SOC 2 Type II compliance, SSO/SAML, and unlimited seats on Enterprise. Profound has also pushed into doing marketing work, not just measuring it, with features like Agents, a Context Manager, Opportunities, and Documents for drafting content inside the same workspace where you review visibility data.
The tradeoff is access. As of the current pricing page, there's no meaningful self-serve paid tier anymore, just a 7-day trial (50 prompts/day, 3 engines, no API, no exports, no SSO, no support) and a custom Enterprise quote. Independent estimates from multiple reviewers place real Enterprise deployments between $2,000 and $5,000+ per month. Profound does publish one fixed self-serve price: Agency Growth at $99/month, which includes agency pitch workspaces and light tracking across three engines, useful if you're an agency trying Profound with a prospect before committing to Enterprise.
Profound's G2 numbers back up the enterprise trust signal: 4.5/5 across 1,130 reviews, by far the largest review base of the three platforms in this comparison. If you're a procurement team that weighs review volume heavily, that's a real point in Profound's favor, even with the pricing opacity.
Matching the tool to your budget and team size
Honestly, the decision mostly comes down to two questions: how much are you willing to spend before someone gets on a sales call with you, and do you need the visibility data to plug into systems beyond a dashboard?
If you're a solo operator, small agency, or in-house team tracking one or two brands with a limited budget, start with Peec AI. The $95/mo entry point with unlimited seats and no feature gating on core insights is hard to beat, just budget for model add-ons if your category needs Gemini or Claude coverage specifically.
If you're a mid-market or growing enterprise team that needs the visibility data to show up in HubSpot, Salesforce, or a BI dashboard, and you can justify the Business tier pricing, Finseo's integration depth and attribution layer are the differentiator. Just don't buy Starter expecting Business-tier features.
If you're an actual enterprise, regulated industry, multi-brand org, or just have the budget and patience for a sales cycle, Profound's depth and funding trajectory make it the safer long-term bet, provided you can stomach not knowing the exact price until a rep tells you.
Where this all fits with content, not just monitoring
Here's the thing none of these three fully solve on their own: visibility data tells you where you stand, but it doesn't automatically fix the gap. Peec AI has an Actions module with recommendations. Profound has Agents that can draft content. Finseo has crawlability checks and fact-check add-ons. All useful, but partial.
If what you actually want is a platform that tracks your visibility across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, shows you the AI crawler logs explaining why you're or aren't getting cited, and then writes and publishes GEO-optimized content straight to your CMS on a schedule, that's a different category of tool entirely. Promptwatch is built around that end-to-end loop, tracking prompt volumes and difficulty, citation trends across 22 content types, Reddit and YouTube citation tracking (both of which Peec AI and Finseo skip entirely), and Content Agents that go from gap analysis to a published draft without you touching a content brief.
If you're evaluating this category more broadly, the GEO software directory at bestgeosoftware.com is a reasonable next stop, and 1001 SEO Media works with brands that need the strategy and content production layer built around whichever visibility tool they land on, not just the dashboard.
A few things to check before you sign anything
Pricing on all three of these platforms has moved more than once in 2026, so confirm current numbers directly on each vendor's pricing page before budgeting. Peec AI repriced its plans in August 2026, moving from dollar figures to geo-priced, EUR-denominated tiers, so the number you see quoted in an older blog post may not match what you're billed today.
Also check billing terms carefully. Profound's older Starter and Growth tiers were billed yearly, not monthly, which inflates the effective monthly cost if you're paying month to month, a detail easy to miss when a page just lists "$99/mo."
Finally, ask each vendor directly which AI engines are included by default versus gated as paid add-ons. Peec AI's per-model add-on fees ($35-165/mo depending on tier) can turn a $95 plan into a $250+ plan fast if your brand needs broad coverage across Gemini, Claude, Copilot, and DeepSeek on day one. Finseo bundles more model choice earlier in its tiers, but locks the integrations that make that data useful behind Business tier pricing. Know which tradeoff you're actually making before the invoice arrives.