Key takeaways
- Omnia, Profound, Peec AI, and Promptwatch occupy different parts of the market: Profound targets enterprise, Peec AI targets mid-market, Promptwatch targets teams that want to act on data (not just read it), and Omnia positions itself as a startup-friendly alternative.
- Pricing ranges from roughly $95-99/month at the entry level (Peec AI, Promptwatch) to $499+/month for Profound's growth tier -- with Omnia sitting somewhere in between.
- The biggest pricing trap in this category: paying for monitoring when what you actually need is optimization. Several tools charge enterprise rates for dashboards that don't help you fix anything.
- Promptwatch is the only platform in this comparison that includes content gap analysis and AI content generation at mid-market price points, making it the most complete option if improving visibility (not just measuring it) is the goal.
- Free trials are available across all four platforms, so there's no reason to commit without testing.
The AI visibility tools market has gotten crowded fast. Between mid-2025 and mid-2026, the category raised over $300 million in funding, and now there are a dozen platforms all claiming to be the definitive way to track your brand in ChatGPT, Perplexity, and Google AI Overviews.
Omnia is one of the newer names in that pile. It's been positioning itself as the alternative for teams that find Profound too expensive and Peec AI too limited. Whether that pitch holds up depends heavily on what tier you're actually buying, and how it stacks up against what Promptwatch and Profound offer at comparable price points.
This guide breaks that down honestly.
What each platform is actually trying to do
Before getting into pricing, it's worth being clear about what problem each tool is built to solve -- because they're not all solving the same one.
Profound is an enterprise analytics platform. It's built for Fortune 500 teams that need deep reporting, custom data pipelines, and dedicated support. The feature set is genuinely impressive. So is the price.
Peec AI is a mid-market monitoring tool. It's fast, clean, and good at showing you where your brand appears across AI engines. It's not built to help you improve that visibility -- it's built to help you measure and report on it.
Omnia positions itself as a startup-accessible alternative to both. It offers monitoring with some action-layer features, and it's priced to be reachable for smaller teams.
Promptwatch is the one platform here explicitly built around the full optimization loop: find the gaps in your AI visibility, generate content to close them, and track whether it worked. That's a different job than pure monitoring, and it's reflected in the feature set.
Omnia pricing: what's actually in each tier
Omnia doesn't publish granular pricing on its homepage, which is a common move in this category. Based on available information, it operates on a tiered model with a free entry point and paid plans that scale by prompt volume, brand count, and AI model coverage.
What Omnia does well at its lower tiers: it's accessible for early-stage teams, it covers the core monitoring use case (visibility scores, competitor tracking, citation data), and it has a relatively clean interface. The 60-minute weekly workflow it describes in its own documentation is a reasonable pitch for teams that want structure without complexity.
Where Omnia falls short: the action layer is thin. Like most monitoring-first tools, it shows you the data but leaves the "what do I do about this" question largely unanswered. There's no content generation, no prompt-level gap analysis that feeds directly into a content brief, and no AI crawler logs to show you how engines are actually reading your site.
For a startup that just needs to know whether it's showing up in AI answers, Omnia is a reasonable starting point. For a team that needs to move the needle, it runs into the same ceiling as Peec AI and Otterly.
Peec AI pricing: the mid-market monitoring play
Peec AI has grown fast -- reportedly $4M+ ARR in ten months -- and the pricing reflects a deliberate mid-market positioning.
Entry-level plans start around $95/month (Starter tier), with the Pro plan at approximately EUR 199/month. Enterprise pricing is custom. The Starter and Pro tiers cover three AI engines; full engine coverage (including ChatGPT, Claude, Gemini, Perplexity, and others) is gated to Enterprise.
That engine gating is worth paying attention to. If you're on a $95/month plan and your customers are using Perplexity or Claude, you might not be tracking the right thing.
Peec's interface is clean. The search query overview is table-based and easy to read. Sentiment tracking gives you an overall score. Citation data covers the core metrics. For a team that needs to report AI visibility to stakeholders without a lot of setup friction, it works well.
What it doesn't do: content gap analysis, content generation, crawler logs, or page-level AI analysis. It's a monitoring tool. That's not a criticism -- it's just what it is. The renewal question is whether monitoring alone justifies the price as the category matures.
Profound pricing: enterprise depth, enterprise cost
Profound is the category leader by most measures -- $155M raised, a $1B valuation, and a client list that includes Fortune 500 brands. The feature set is genuinely deep: custom data pipelines, enterprise reporting, dedicated support, and analytics that go further than most competitors.
The price reflects that. Growth plans start around $399-499/month, and enterprise pricing is custom (read: significantly higher). For a mid-sized marketing team or a startup, Profound is almost certainly out of budget.
What you get for that price is real: more granular data, better integrations, and a platform that's been battle-tested at scale. If you're a Fortune 500 brand with a dedicated SEO team and a budget to match, Profound is worth evaluating seriously.
If you're not, the honest answer is that you're paying for features you won't use. The mid-market and startup segments are better served by tools that don't require enterprise procurement to access.
One note: Profound, like Peec AI, is primarily a monitoring and analytics platform. It doesn't include built-in content generation or a structured optimization workflow. You get excellent data; what you do with it is up to you.
Promptwatch pricing: the optimization-first approach
Promptwatch's pricing is public and straightforward:
- Essential: $99/month -- 1 site, 50 prompts, 5 articles
- Professional: $249/month -- 2 sites, 150 prompts, 15 articles, crawler logs, state/city tracking
- Business: $579/month -- 5 sites, 350 prompts, 30 articles
All plans include all 10 AI models (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, Meta/Llama, DeepSeek, Grok, Mistral, Copilot). No engine gating, no add-ons required.
The thing that separates Promptwatch from the other three platforms in this comparison is the action loop. Most tools stop at step one: showing you where you're visible and where you're not. Promptwatch is built around what comes next.
The Answer Gap Analysis shows you exactly which prompts competitors are appearing for that you're not -- and more specifically, what content your site is missing that would close that gap. Content Agents then generate articles, listicles, and briefs grounded in that prompt data. And page-level tracking shows you when those new pages start getting cited by AI engines, with a timeline from publish to crawl to citation.
That's a complete workflow, not just a dashboard. For teams that want to actually improve their AI visibility rather than just measure it, that distinction matters a lot.
The Professional plan at $249/month also includes AI crawler logs -- real-time data on when ChatGPT, Claude, Perplexity, and others are crawling your site, which pages they're reading, and what errors they're hitting. Most competitors don't offer this at any price point.
Head-to-head comparison
| Feature | Omnia | Peec AI | Profound | Promptwatch |
|---|---|---|---|---|
| Entry price | Freemium / paid tiers | ~$95/mo | ~$499/mo | $99/mo |
| AI engines covered (entry) | Varies by tier | 3 engines | Multiple | All 10 engines |
| Citation analysis | Yes | Yes (core) | Yes (deep) | Yes (in-depth) |
| Sentiment tracking | Yes | Yes | Yes | Yes |
| Content gap analysis | Limited | No | No | Yes |
| Content generation | No | No | No | Yes |
| AI crawler logs | No | No | No | Yes (Professional+) |
| Page-level AI analysis | No | No | Limited | Yes |
| Competitor heatmaps | Yes | Yes | Yes | Yes |
| Reddit/YouTube tracking | No | No | No | Yes |
| ChatGPT Shopping tracking | No | No | No | Yes |
| Multi-language/region | Limited | Yes | Yes | Yes |
| Free trial | Yes | Yes | Yes | Yes |
| Best for | Startups, basic monitoring | Mid-market reporting | Enterprise analytics | Teams actively improving AI visibility |
Where each tool actually wins
Omnia wins for: early-stage teams that need structure
If you're a startup that has never measured AI visibility and you want a structured weekly workflow without a steep learning curve, Omnia is a reasonable starting point. The interface is approachable and the entry price is accessible. Just know that you'll likely outgrow it once you need to act on the data.
Peec AI wins for: clean reporting to stakeholders
Peec's table-based interface and clear visibility scores make it easy to pull together a weekly or monthly report. If your primary job is communicating AI visibility to a client or an executive, Peec does that efficiently. The limitation is that it doesn't help you improve what you're reporting.
Profound wins for: enterprise teams with real budgets
If you're at a Fortune 500 brand with a dedicated analytics team and a budget that allows for $499+/month, Profound's depth is hard to beat. The data quality is high, the integrations are robust, and the support is real. It's just not built for anyone outside that tier.
Promptwatch wins for: teams that need to move the needle
The honest answer is that monitoring-only tools have a ceiling. You can know exactly where you're invisible in AI answers, but if the tool doesn't help you fix it, you're paying for a problem statement without a solution.
Promptwatch is the only platform in this comparison that closes that loop -- gap analysis, content generation, crawler logs, and traffic attribution in one place. At $99/month for the Essential plan and $249/month for Professional, it's also priced for teams that aren't enterprise-scale.
The pricing trap to avoid
The most common mistake teams make in this category is buying a monitoring tool when they actually need an optimization tool.
Monitoring tells you that you're invisible on Perplexity for "best project management software for remote teams." Optimization tells you what content to create, generates a draft grounded in real prompt data, and tracks whether that content starts getting cited after you publish it.
If you're buying Peec AI or Omnia at $95-199/month and you're not actively creating content based on the data, you're paying for a report you're not acting on. That's not a knock on those tools -- it's a question of whether the job you're hiring them for matches what they actually do.
The same logic applies to Profound at the enterprise tier. Profound gives you excellent data. But the content workflow is still on you.
How to choose
A few honest scenarios:
If you're a solo marketer or small team just getting started with AI visibility tracking, Omnia's free tier or Peec AI's Starter plan is a low-risk way to understand the basics. Don't overthink it.
If you're a mid-market team that needs to report AI visibility to clients or leadership and you're not yet focused on content optimization, Peec AI Pro at ~EUR 199/month is a clean choice. The interface is good and the reporting is clear.
If you're an enterprise team with a real budget and you need deep analytics, custom integrations, and dedicated support, Profound is the category leader for a reason.
If you're a marketing or SEO team that wants to actually improve your AI visibility -- not just measure it -- Promptwatch is the only platform here that gives you the full workflow. The Essential plan at $99/month covers the basics; Professional at $249/month adds crawler logs and more content capacity.
The AI visibility category is still early enough that most teams are still in the "measure it" phase. But the teams that will win in AI search over the next 12-18 months are the ones that move to "fix it" faster than their competitors. The tool you choose should reflect which phase you're actually in.
Bottom line
Omnia, Peec AI, Profound, and Promptwatch are all real tools solving a real problem. The pricing differences between them are significant, but the more important difference is the job each one is built to do.
Monitoring is table stakes now. The question is what happens after you see the data. For most teams, the answer to that question determines which tool is actually worth paying for.