Waikay Review 2026

Key takeaways

• Waikay is a monitoring-first AI visibility tracker covering six models (ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews), with a genuinely unusual fact-checking layer that flags when AI hallucinates about your brand
• It's monitoring only. No content generation, no AI crawler logs, no traffic attribution, no Reddit or YouTube tracking, and no prompt volume data, all of which Promptwatch includes
• Credit-based pricing starts cheap ($24.95/mo) but daily tracking across API models burns 8 credits per prompt per month, so the entry plan covers roughly one heavily tracked prompt
• Best for SEO consultants and small agencies who want to know what AI believes about their brand; weaker for teams that want to automate the fix

What Waikay does

The name is the pitch: WAIKY stands for "What AI Knows About You." Founded in 2025 by Dixon Jones, the longtime SEO behind InLinks, Waikay sits on InLinks' entity analysis infrastructure and points it at AI search. The UK-based, bootstrapped team tracks brand visibility across six models: ChatGPT, Gemini, Claude, Perplexity (Sonar), Microsoft Copilot, and Google AI Overviews/AI Mode. Grok, DeepSeek, Mistral, and Meta Llama are absent, which puts it behind platforms that monitor ten or more.

The product is organized around five pillars.

Brand visibility tracking

Share of voice scores, topical presence, and brand share of model across the six platforms. You add competitors and see how you stack up prompt by prompt. The competitor comparison is where the tool earns its keep for most users. Aleyda Solis's testimonial calls out the links and mentions gap versus competitors per topic, and that's the workflow most SEOs will live in.

Topic reports and the AI Understanding Score

Each topic gets a report card scoring how well AI understands your brand on it, split between training data and grounded, live data. This training-versus-grounded distinction is more nuanced than most competitors bother with, and it matters. A brand can look great in ChatGPT's live results while its training data still carries outdated facts.

Fact Tracker

This is Waikay's real differentiator. It verifies factual claims AI models make about your brand and flags hallucinations. If a model says your product integrates with Salesforce when it doesn't, or quotes a price you stopped charging in 2024, Waikay surfaces it. Most visibility tools tell you whether you were mentioned. Waikay also tells you whether what was said was true. For PR and brand risk teams, that alone can justify the subscription.

Source tracking

Citations split into knowledge sources versus commercial sources, with filtering and export. Useful, though it stops at showing you the sources. There's no crawler log telling you whether AI bots can actually reach and parse those pages, something Promptwatch's Agent Analytics covers.

GEO action plans

Waikay generates AIO action plans per topic, telling you what to fix. What it doesn't do is fix anything. There's no content generation, no CMS publishing, no autonomous agent. The company is upfront that content creation lives in its sister product InLinks.

Pricing and the credit math

Four tiers, all credit-based:

• SoloPreneur: $24.95/month, 8 credits
• Small Teams: $69.95/month, 30 credits
• Large Teams: $199.95/month, 90 credits
• Bigger Projects: $449.95/month, 220 credits

There's also a free tier, which Waikay claims is unique among its competitors, and a 14-day cooling-off period before payments become non-refundable. Note that the homepage still advertises prompt counts (120/360/880), but the credit system is what actually governs usage now.

The credits are where you need to pay attention. One credit creates or updates one Brand Overview or Topic Report. Prompt tracking costs vary by model and frequency: API models (ChatGPT, Gemini, Sonar, Claude) cost five times more than scraped models (AI Mode, ChatGPT-S, Gemini-S, Copilot), and daily tracking costs eight times weekly. Tracking one prompt daily across the four API models runs 8 credits per month. On the entry plan, that's your entire allowance on a single prompt. The $24.95 price tag is real, but heavy daily tracking pushes you toward the $199.95 or $449.95 tiers fast.

For comparison, Promptwatch's $95 Essential plan includes 50 prompts and 6,000 responses with all models tracked. Waikay's entry price is lower, but the cost-per-tracked-prompt math favors flat-rate platforms once you scale.

What I like

The honesty is refreshing. Waikay publishes its own comparison page listing what it doesn't do: no sentiment analysis (they argue, reasonably, that sentiment scores are unreliable proxies), no prompt volume data, no content generation, a read-only MCP server. Most vendors bury their gaps. Waikay itemizes them. I don't agree with every call, skipping prompt volumes means you're guessing which prompts matter, but I respect the transparency.

The Fact Tracker is the feature I'd tell people about. Hallucination detection tied to your own brand facts is something bigger platforms mostly haven't built.

EntityMap, launched in April 2026, is worth watching too. It's an open-standard structured knowledge graph file you install on your site, and Waikay's case studies claim a 267% citation increase via Bing/Copilot after deployment. Self-reported, yes, but the underlying idea, giving AI crawlers a clean structured file of brand facts, is sound.

Where it falls short

Measured against a full-stack platform like Promptwatch, the gaps are concrete:

• No content generation or CMS publishing. Promptwatch's Content Agents plan, write, and publish GEO-optimized content to Webflow, Framer, and WordPress. Waikay hands you an action plan and wishes you luck.
• No AI crawler logs. You can't see when ChatGPTBot or ClaudeBot visited, what they read, or what errors they hit.
• No traffic attribution. Waikay shows mentions and citations but not the actual visitors and conversions arriving from AI platforms.
• No Reddit or YouTube citation tracking, both significant AI citation sources.
• No ChatGPT Shopping or ads tracking.
• No prompt volumes or difficulty scores, so prioritization is guesswork.
• Six models versus Promptwatch's ten-plus, missing Grok, DeepSeek, Mistral, and Llama.
• No Looker Studio connector or Semrush integration, and the MCP server is read-only with five tools.

Also worth noting: G2 shows 4.7/5, but from only 26 reviews. The testimonials on the site come from well-known SEO figures (Barry Adams, Aleyda Solis), which tells you who this tool is really built for.

Who it's for

Waikay fits SEO consultants and small agencies, think 5 to 15 client brands, who need a clear picture of what AI says about each brand and whether it's accurate. The 13-language, 40-country coverage helps for European multi-market work. PR and comms people worried about AI misinformation will find the Fact Tracker worth the price alone.

It fits less well if you want a closed loop: see the gap, fix the gap, measure the result. That loop requires content production, crawler diagnostics, and traffic attribution, and Waikay deliberately stops at the diagnosis.

Bottom line

Waikay is a smart, honest monitoring tool with one feature, hallucination detection, that bigger rivals should copy. As a brand perception tracker at $24.95 to $449.95 a month, it's good value for the diagnostic half of AI visibility work. But diagnosis without treatment gets expensive when you outsource the treatment. If you want a platform that finds the gaps and then closes them, with content agents, crawler logs, Reddit and YouTube tracking, and real traffic attribution, Promptwatch is the stronger choice.

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