Key takeaways
- AiCarma is a cheap, simple monitor: daily visibility scores and a weekly email digest for $29/mo. It shows no content tools, crawler logs or integrations, so it stops at reporting.
- If you want to act on the data, Promptwatch is the strongest pick. It adds content gap analysis, a Content Agent that publishes to your CMS, and IP-verified AI crawler logs.
- For a similar budget with a bigger user base, Otterly.AI starts at $29/mo, but its entry plan caps prompts at 15.
- Peec AI and Knowatoa suit mid-market marketers who want cleaner analytics. Profound, AthenaHQ, Scrunch and Bluefish are enterprise-leaning and cost much more.
- Semrush and Ahrefs make sense mainly if you already live in those suites.
Why people look for AiCarma alternatives
AiCarma does one thing and does it plainly. You enter a brand name, and it sends a daily visibility score plus a weekly email digest showing how ChatGPT, Google AI Overviews, Perplexity and other models describe you. The homepage says $29/mo, claims unlimited prompts and 14+ monitored LLMs, and offers a free instant report. That is a decent deal for a quick health check.
The reasons to look elsewhere are fairly predictable. The site shows no content-generation or optimization features, no crawler logs, no published API and no integrations. So you learn that a competitor is beating you, but not why, and not what to publish. There is also very little independent evidence yet: one review on Crozdesk, a G2 listing, and a Reddit comment. I found no head-to-head comparisons. The LLM count and unlimited prompts are vendor claims too, so test them in the free report before paying.
Below are nine alternatives, ordered roughly by how well they fit a team that wants more than a score.
The alternatives
Otterly.AI
Otterly.AI is the closest like-for-like swap. Lite is $29/mo (15 prompts), Standard is $189/mo, and a free trial exists. It tracks ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot, with brand coverage, position and citation reporting, plus a free GEO audit and query fan-out tools.
Compared with AiCarma, you get a more established product and richer citation data, but fewer prompts at the entry price. AiCarma claims unlimited prompts at the same $29, which is its one real edge here. Otterly is also mostly monitoring: its content features are briefs and URL audits, not publishing.
Best for: marketers and agencies who want cheap monitoring from a known vendor.
Promptwatch
Promptwatch is where I would look first if the question is "what do I do about it?" Most tools in this list, AiCarma included, answer "was my brand mentioned?" Promptwatch tries to answer "how do I grow AI-driven revenue?" and then does some of the work for you.
The monitoring side is solid: it tracks the real interfaces of ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot and others, with prompt volumes, difficulty scores and query fan-outs. Where it pulls away is the action layer. Content gap analysis shows which prompts you miss. The Content Agent plans, writes and publishes to WordPress, Webflow or Framer on a schedule you control, with a review inbox if you want to approve things. The Action Board turns findings into a prioritized to-do list, and Agent Chat lets you question your data in plain language.
Then there is the diagnostic side AiCarma lacks entirely. IP-verified AI crawler logs show when GPTBot, ClaudeBot or PerplexityBot hit your pages and what errors they hit. Visitor analytics tie AI traffic to conversions. It also covers Reddit, YouTube and LinkedIn citations, ChatGPT shopping and ads in AI search. Promptwatch is used by 1,840+ brands and is rated 4.7/5 on G2. Crisp reported 2x higher conversion from AI traffic, and TreeHouse (Pararius) grew AI search to about 25% of organic conversions.
Pricing: a free Explore tier (10 prompts, ChatGPT only), Essential at $95/mo, Professional at $245/mo, Business at $579/mo, and agency plans from $199/mo. Confirm current numbers at promptwatch.com/pricing. The trade-off is plain: it costs more than $29, and the depth is overkill if you only want a weekly number in your inbox.
Best for: teams that want to close the loop from insight to published content, and agencies managing several clients.
Peec AI
Peec AI is a Berlin-based analytics platform built around three metrics: visibility, position and sentiment. The Starter plan is about EUR 85/mo for 50 prompts, 3 models and 1 project, and it is popular with agencies thanks to unlimited seats and free pitch workspaces. It claims 2,000+ to 3,500+ teams, depending on the source.
The analytics are cleaner and more detailed than AiCarma's daily score, with prompt tagging, country tracking and competitor benchmarks. The limits are the usual monitoring-tool ones: no crawler logs, no visitor analytics, no content generation. Check what happens when you exceed the prompt allowance, and note that extra models are add-ons.
Best for: mid-market marketing teams and agencies who want solid analytics and do the content work elsewhere.
Profound
A caution first: the profound.com address in some listings is a market research report marketplace. The AI visibility product is at tryprofound.com. Make sure you are looking at the right one.
Profound is the best-funded name in the category, reportedly raising a $96M Series C at a $1B valuation (a figure from Otterly's blog, so treat it with some salt). It tracks 10+ engines, offers Prompt Volumes data, Agent Analytics and an AI marketer product, and is SOC 2 Type II certified. Pricing is murky: reports mention a $99 ChatGPT-only starter and about $399 for multi-engine, while other sources say sales-led. Expect enterprise contracts.
Compared with AiCarma, it is a different weight class. You get depth and governance, you pay for it, and you will likely need a demo to find out how much.
Best for: large brands with a real GEO budget and procurement requirements.
Semrush AI Visibility Toolkit
Semrush bundles AI tracking with its classic SEO suite: keyword research, site audits, rank tracking, backlinks and a free AI visibility checker. The reported price conflicts between sources, roughly $99/mo as a standalone per-domain toolkit up to $199/mo via Semrush One Starter with 50 prompts. Check semrush.com before budgeting.
The appeal is one login for SEO and AI data. The downside is that AI tracking is a module, with fixed prompt sets and shallower AI-specific data than the dedicated tools. No crawler logs, and nothing like AiCarma's simplicity.
Best for: teams already paying for Semrush who want AI numbers next to their rankings.
Ahrefs Brand Radar
Brand Radar draws on Ahrefs' large web index and a database of hundreds of millions of prompts. Custom prompt tracking starts around $50/mo, and the AI Visibility Index from about $199/mo. The listing here says $398 to $699/mo for broader platform coverage, while other sources say less, so verify. It also surfaces fan-out queries for finding content gaps.
It is excellent for exploring any brand's AI footprint without setup, especially if you already use Ahrefs. It is expensive next to AiCarma's $29 and is aimed at research, not daily alerts.
Best for: Ahrefs users and SEO teams who want depth on competitors.
Scrunch AI
Scrunch pitches itself as an agent experience platform. Beyond monitoring, it offers Agent Pages (serving AI agents an optimized version of your site), agent traffic analysis and site diagnostics. The Core plan is $250/mo for 125 prompts, and it is reportedly now part of Sitecore.
It does more than AiCarma on the technical side, though it is priced accordingly and the AXP approach adds implementation work. Promptwatch comparisons favor it for enterprise content delivery but note no Reddit tracking.
Best for: enterprise teams with developer time who want to change how AI agents consume their site.
AthenaHQ
AthenaHQ tracks 11+ LLMs and adds an Action Center, citation source analysis and GA4-style attribution for ROI. Starter is about $295/mo (roughly $245 on annual billing), with enterprise customers like Coinbase and SoFi listed. It has raised relatively little funding next to Profound.
It costs about ten times AiCarma but gives you recommendations, not just scores. Check whether the automation matches your workflow, since the content optimization is recommendation-led rather than fully publishing.
Best for: teams that want prioritized recommendations and ROI tracking and can afford the price.
Knowatoa
Knowatoa is a smaller, founder-friendly tracker. Starter is $59/mo covering ChatGPT, AI Overviews and AI Mode; Growth is $199/mo with all seven engines (adding Claude, Gemini, Perplexity, Meta AI), plus API, MCP and Looker Studio. It shows which prompts mention you and suggests content to publish for the gaps, with outlines and briefs.
It is a natural middle step from AiCarma: slightly pricier, but with gap analysis. Prompt limits are not disclosed on the pricing page, so ask.
Best for: small SaaS teams and founders who want light content guidance.
Bluefish AI
Bluefish is enterprise-only. It monitors ChatGPT, Gemini, Claude, Perplexity, Copilot and Amazon Rufus/Alexa for shopping, with proprietary Impact Score and Influence Rank metrics and an AI Brand Vault for feeding verified brand facts to models. Pricing is quote-only; one third-party estimate puts contracts at $100K to $150K a year at the low end. That is unconfirmed, but it shows the scale.
It is not a realistic AiCarma replacement unless you are a large brand protecting reputation across AI channels.
Best for: Fortune 500 brand and e-commerce teams.
How to choose
- You only want a cheap daily score: stay with AiCarma or try Otterly Lite. Run both free reports first and compare what they say about your brand.
- You want to fix visibility, not just see it: Promptwatch, with Knowatoa or AthenaHQ as lighter or pricier options.
- You are an agency: Promptwatch agency plans or Peec AI.
- You already pay for an SEO suite: Semrush or Ahrefs Brand Radar.
- You are enterprise: Profound, Scrunch or Bluefish.
A practical note on trust. Most of the comparison material online is published by the vendors themselves, and several price figures above conflict between sources. Treat any number as a starting point and confirm on the vendor's pricing page. If you want to keep exploring, the GEO software directory at bestgeosoftware.com lists more options, and Promptwatch's research hub shows how differently AI models cite sources, which is a good reason to track more than one.
My blunt take: AiCarma is a fine thermometer. If a thermometer is all you need, $29 is hard to beat. The moment you want to know why the number is low and have something change it, you need a tool with a content and crawler layer, and that is where the field above separates.